Designing an Item: A Rational Perspective on the Process

Designed means “designed by”. A graphically drawn picture or sketch specifically designed for a specific purpose. Designed-a sketch or drawing.


A graphic design, as defined in the Merriam Webster’s Collegiate Dictionary Tenth Edition, is “a figure created especially for publication” [also known as “printed illustration”]. A. A figure, typically intended for publication, used to illustrate a point of view or to show a process or the results of some activity.

A product designed solution or goal implies a specific end product. Thus a design goal, in the context of industrial design, means “an end product that meets the needs and expectations of the users”. A graphic user interface, for example, may be user-friendly to help a user navigate a product. The graphic user interface is part of the product design goals. Other design goals are to make the product easy to use, cost effective, attainable and attractive.

The process of designing a product is an empirical process involving scientific knowledge, historical data, needs, preferences, and technology. Designers must formulate problem-solving questions and design solutions to meet realistic needs and expectations. Designers need to work with numerous people from different disciplines and perspectives in order to gain new knowledge and insights. Designers use multiple disciplines, including technical art, visual communications, engineering, business, marketing, and other relevant disciplines, in order to develop and refine their product design goals. These disciplines form the basis of the product development process.

Art and applied arts have had an influence on how the world sees and understands the products they design. Many art history scholars argue that the rise of the industrial revolution and mechanized production processes contributed to the emergence of mass-produced art. In fact, a famous painting by Dutch artist Rembrandt is said to have spurred the idea of the process design concept. The painting is called The Discovery of a Chastity from a Soto Man (oration 1660). The process design concept is the idea that an artist should not only be concerned about colors and forms, but also about the end products.

The rational model is influenced by research conducted by behavioral scientists who argue that most people use only a single cognitive processing style – the left one – while still using a large portion of their mental capacity to control behavior. This left brain view is a crucial ingredient for the successful design process. This “Rational Model” is crucial because it gives designers an insight into how to design a product to maximize its utility, while minimizing waste. It can also help them understand what makes customers tick. The rational model is designed to help designers think strategically about the interactions that consumers will have with a new invention.